21st Century Rave

Reading this on The Register about how a Facebook flashmob replay of the T-Mobile Ad got an order of magnitude more people.

Original T-Mobile ad


February re-make


I'm wondering whether this is the 21st centuries version of the M25 raves of last century. And although its all about the technology rather than the drugs, I guess the vibe and the kinship is the same. But what's going to emerge as the soundtrack?

Are the music press onto this? Is there even a music press anymore? Can it be a band or a group who make the music, or some kind of mysterious soundsystem?

If I were designing or engineering the sound, it would start with crowd noise and train announcements, but indistinct, no actual words, or twoo distorted to hear words, and there'd be some kind of shibboleth or countdown before conventional 'music' kicks in. Maybe the music would just start off bass-heavy, rhythmic trains before convoluting into something more danceable.

Your polis and security wouldn't be aware of what was happening until the dance music kicks in, but up until that point the rest of the crowd would all be picking up these triggers, these audio cues.